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Nursing Home Marketing

Your Skilled Nursing Facility is a brand.
Just like all other brands, your profits won't grow if you don't have a powerful marketing strategy. Here at SIX22 we specialize in Nursing Home Marketing, providing innovative marketing solutions and striking design concepts tailored to your nursing home.


Admissions Support


We have a deep understanding of what it takes to run an effective Admissions Office in this day and age. We create a ‘Digital’ Admissions Office to support and back-up your own, using our exclusive web-based Admissions platform called Six-Link..


Six-Link is a one-of-a-kind referral and admission enhancement system for skilled nursing facilities, created by SIX22. The user-friendly system combines a multitude of elements which ultimately enable facilities to secure more appropriate admissions more quickly and efficiently than ever before. Six-Link utilizes standardized census reporting, bed-offers and patient denial forms to constantly ‘run the numbers’ and see what’s really happening behind the scenes of your Admissions Office. Additionally, Six-Link provides seamless communication between Admissions and field marketers, streamlining the entire process. Six-Link is a runaway hit with corporate management and owners.


Field Marketing


At the core, we at SIX22 are a highly passionate team of marketers specializing in the nursing home sector. To that end, we provide highly-trained and experienced Field Marketers to select skilled nursing facility clients. Our team of field marketers, or ‘Patient-Liaisons’ as they are also known, all have carefully cultivated relationships with various social workers, case managers and discharge planners in hospitals all across the New York / New Jersey area.


Our Field Marketers have established a network of powerful contacts in all of the top hospitals, covering an area stretching from Buffalo, New York down to Lower Township, New Jersey. Our marketers are constantly reviewing and cross-referencing their contact list to make sure we have complete coverage throughout our target areas. In addition to creating strong connections for your nursing homes, our patient liaisons are themselves discharge planners and screeners, giving us multiple capabilities in one shot. Our warm and genuine approach gives us a foot in the door to even the hardest-to-access people and areas. Let our connections become your success.



Business Development


We trend and track all of your back-end data that we gather from the Six-Link platform to give us a clear, top-down view of your entire Admissions structure. Recognizing that among the #1 causes for a facility to see a decrease in admissions is ‘Bounce Back”, we monitor all overnight hospitalizations which will allow us to identify problem areas as well as provide you with the information needed to have efficient and successful follow up. Similarly, the Patient Denial forms give us the ability to discover potential HMO contracts and explore adding desired specialties or modalities to your facility.


We specialize in developing strategic marketing campaigns customized to your facility. Our extensive market research and vast healthcare experience allows our consultants to confidently help facilitate a multitude of business development initiatives, whether its a meeting with a hospital CEO or the mayor of your town.


Even in today’s challenging reimbursement climate, our team offers the most in-depth, up-close methods of trending and analysis which have proven to increase the overall Medicare census in each building, along with maximizing the billing rates for each patient. We recognize that Case Mix Index capture date is often one of the most stressful days for facility owners. We work with your clinical team to ensure that during this time we are communicating the needs of each building to achieve maximum results.

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