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    Your Identity Represents Our Identity.

    ​Your Brand Creates Our Brand.

    What We Offer:      

    Branding
    • Visual Identity

    • Web Design

    • Insights & Analytics

    • Trademark & Name Creation

    • Clinical Trial Branding

    • Strategic Marketing & Advertising

    • Insights & Analytics

    • Field Marketing

    • Marketing Collateral's

    • Promotional Items

    • Event Media

    • Event Planning & Assistance

    • Admissions Streamlining & Support

    • Reimbursement Maximization

    Marketing
    • Press Management

    • Crisis Managment

    • Reputation Management

    • Executive Profiling

    • Media Relations

    Public Relations
    Social Media Network
    • Social Media Marketing Strategy

    • Implementation Guidelines

    • Social Media Audit

    • Competitive Analysis

    • Social Profile Creation

    • Blog Design, Setup and/or Optimization

    • Community Monitoring

    Search Engine Optimization
    • Keyword Research

    • Meta Data Alterations

    • Front Page Content Consultation

    • Internal Text Link Modifications

    • Content Writing

    • Setup and Implementation of Google Analytics / Google Webmaster Tools

    • Bing Webmaster Tools

    • Ranking / Status Reports

    How Long Will It Take?

    ​How long will your rebranding initiative take? That’s a fair question, and one that can be a considerable source of anxiety. Unfortunately, this question doesn’t have a simple answer.

    Many variables affect the equation, not the least of which is the scope of your program.

    ​​Here are a few areas that affect timing:

    • ​The size of your organization (Larger firms take longer)

    • The number of decision makers (Fewer is faster)

    • The amount of research required

    • The scope and number of marketing deliverables

    • The scale of your internal launch

    • Is a new name required? (Naming can take a great deal of time)

    • Does everything have to receive legal’s approval? (A problem for highly regulated firms)

    • Good pictures​ (Bad pictures could take down a beautiful design)

    • Text creation

    Another factor that affects the overall timeline is how many individual projects can be undertaken simultaneously.

    Some tasks have to be taken sequentially (Example: 1 Research; 2. Positioning; 3. Tagline).

    Others can be worked on concurrently (Example: website, brochures, style guidelines).

    Scenario 1

    Firm Size: Small

    ​Time: 3 - 5 weeks

    Needs: Research, positioning, messaging, logo, website design & development.

    Scenario 2

    ​Firm Size: Small | Medium​

    Time: 1- 2 months

    Needs: Research, positioning, messaging, logo, tagline, website design & development, basic brand style guidelines.

    Scenario 3

    Firm Size: Medium​

    ​Time: 3 - 4 months

    Needs: Research, positioning, messaging, logo, tagline, website design & development, multi-piece collateral design & writing, messaging architecture, expanded brand style guidelines, marketing plan.

    For large firms, the timeline can be similar if the number of decision-makers is small. If consensus is required among multiple partners and offices, the process can take twice as long, or longer.

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